Physiotherapy Rijnmond
- SEA - SEO - Social media advertising
With eight physical therapy practices and five 24/7 fitness centers, owners Bas and Najia have their hands full running these locations, treating patients and managing the team. They asked us to help with online visibility and recruiting new members for the gyms. Wondering how we got to work for them?
SEO and SEA go
hand in hand
We optimized 30+ relevant pages, resulting in Physiotherapy Rijnmond’ s website ranking higher in organic search results in Google. The number of visitors has grown through the combination of the SEO, SEA, and social advertising strategy. Last but not least, we put up a brand new website for RijnmondFit.
Online findability
Because of the many areas of expertise and different branches of Physiotherapy Rijnmond, it is important to have a structured website. Patients need to quickly find what they are looking for. Moreover, it is important that an online appointment is easy to make. After doing extensive SEO research, it turned out that not all pages were easily findable.
We created a plan on how to boost the organic findability of the website. Where were the opportunities for Physical Therapy Rijnmond? What keywords are commonly used? Based on the research, we optimized many pages.
Prevention is better than cure
Physiotherapy Rijnmond is one of the largest physiotherapy practices in the Rotterdam area. Owners Bas and Najia are passionate entrepreneurs with love for their profession as physical therapists. They now have 8 branches in Rhoon, Spijkenisse, Hoogvliet, Rozenburg, IJsselmonde and Barendrecht.
In addition to physical therapy, they also offer the opportunity to exercise (under supervision) at their RijnmondFit fitness centers. Through a healthy and fit lifestyle, many complaints can be prevented. People who have finished physical therapy can continue training on their own or exercise under supervision.
Online visibility
SEO and SEA go hand in hand. A good SEO strategy is reinforced by using ads on Google (SEA). For a practice like Physiotherapy Rijnmond, it is very important to be highly visible online. We set up a location-based SEA strategy for them. Through monthly improvements, we continue to spot opportunities and ensure that ads are displayed optimally.
Social media advertising
We also strengthen online visibility through campaigns on facebook and instagram. On these channels, we reach the right people with the right message. In this way, Physiotherapy Rijnmond and RijnmondFit remain top of mind in the region.
“Think about advanced marketing automation funnels to keep your target audience engaged. But it also includes the use of Big Data, influencer marketing, radio, outdoor, customer journey mapping and programmatic campaigns. Your marketing foundation stands like a house, and that’s a great achievement! But to get even more out of your marketing efforts, it’s time to go to the NEXT level.”
Anneke
Let's create together "
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