What does it cost
to advertise online?

Advertising on Instagram costs approximately between €1.15 and €6.30 per thousand views. When you have a link in the ad, for example to a product page, you pay between €0.10 and €2.00 per click. The cost per click can be reduced through optimization. For example, copy the most successful ad to then change the image or text. Then find out what made the ad do well and build on that.

To further control costs, set a budget. This can be set daily, weekly or monthly. The budget is then distributed over the period you specified. When the budget runs out, the ad set is automatically disabled/paused.

Advertising on Google costs an average of €1.00 to €2.00 per click. For Google Display ads, the cost is often under €1.00. The cost depends very much on the competition on the search term you are advertising on. The more competition the higher the cost per click to get to the top.

The budget for small Google Ads campaigns starts around €300 per month. For somewhat larger campaigns, this can amount to an average of €1,500 per month. In terms of optimization, quality and relevant ads are rewarded with higher rankings and lower costs.

Advertising on Facebook is generally cheaper than advertising through Google. Therefore, the average cost per click is between €0.10 and €0.60. As with Instagram and Google, the cost of advertising on Facebook again depends on continuous optimization. In addition to regular Facebook Ads, you can also promote individual posts. This can be as little as €2.00 per day.

The frequency and how many people your ad is shown to depends completely on your chosen budget. In general, the higher the budget, the more often your ad will be shown to your target audience.