LinkedIn
advertising
Social media – networking – advertising – b2b
For many, LinkedIn is nothing more than a platform to display your business profile online. Here you will keep yourself busy collecting job offers and expanding your network.
Did you know there is much more to LinkedIn? In fact, LinkedIn also has an advertising portal where companies can post their ads. LinkedIn advertising is ideal for Business 2 Business (B2B) companies as it is a somewhat more business-like network compared to Meta platforms.
How much does advertising on LinkedIn cost?
On average, LinkedIn’s costs are slightly higher than other platforms. On average, expect to pay between 7 and 10 euros per 1,000 impressions.
By comparison, on Meta (Facebook and Instagram) you pay about 5 euros per 1,000 impressions. You pay that extra cost at LinkedIn for the targeted targeting options. In fact, on LinkedIn you can really target your audience based on job titles, seniority, or company size, for example.
How can I get started advertising on LinkedIn?
Very simple!
Create an ad account and link your own business page to it. To properly measure your campaign performance, it is important that you install the LinkedIn Insight tag on your website. Then you can get started on setting up a campaign!
LinkedIn shows 1 version of your ad to the same person a maximum of once every 12-24 hours. So with that, you actually limit your visibility if you go live with only 1 ad. Also, you don’t give LinkedIn a chance to test the different variations. This is a shame because it means you are not spending your budget to its fullest potential and are missing out on valuable data. So the content and placement is often done by media agencies who in turn have a partnership with the media operator, and they then own your data.
Thanks to our media network, we can have the most competitive buying rates for your outdoor campaign.
When looking at the results coming from the campaign, no conclusions can yet be drawn when the campaign has not been live for at least 1 week.
LinkedIn takes an average of a week to fully optimize its algorithm. So keep in mind that this is longer if too many major adjustments are made.
Keep testing with image and text per campaign. Make the call to action once yellow, green and soft-red. Try different images, with people or just an illustrated image. Make a text very active, or more friendly. There are several ways to play with content.
The question is: what hits the mark?
Outsource LinkedIn advertising?
Of course, it is also possible to hire good help. Our specialists have delved into all the ins and outs surrounding LinkedIn advertising, and can optimally set up or improve your campaign.
Let’s work together
