What does
HubSpot do?
Customer relationship management – Sales – Marketing – Service
HubSpot is an advanced CRM platform that brings marketing, sales and customer service together in one place. Does that sound like music to your ears? Read on to find out what HubSpot does and if this is what your business needs.
What is HubSpot?
HubSpot is an online software for Customer Relationship Managment (CRM), marketing, sales and customer service.
The goal of this platform is to help companies maximize sales and build customer relationships. It’s an online environment that you log into.
Basically, HubSpot is a CRM system (just like Salesforce, Zoho or Monday). So it’s basically a kind of card index where you collect all your contacts and relationships. You can easily import these, manage them manually or automatically pass them through e.g. the contact form on your website.
360 view of your relationships
All data and interactions are collected in one place. In the CRM environment, you can see which pages someone has visited, which emails someone has received, which colleague was last in contact, etc. with each relation.
HubSpot gives you one central place where you register leads, follow up on them from sales, and communicate with them from marketing. HubSpot is also modular. Which means that on top of the standard CRM system, you can all add additional modules (hubs) to give you more capabilities.
The available hubs:
- Sales hub
- Service hub
- CMS (content management system) hub
- Operations hub
Integrations
In addition to its various hubs, HubSpot has integrations with many popular online tools and CRMs, including Zendesk, Salesforce, Outlook, and Microsoft Dynamics CRM. This makes it easy to implement HubSpot in your own business, regardless of which software suite you currently use.
- All-in-one platform for inbound marketing, CRM, CMS, analytics and customer support
- User-friendly and intuitive
- Provides smart automation
- Organizes customer communications in one place
- Enables organizations to build meaningful, lasting relationships with prospects and customers through valuable content and experiences
- Provides useful marketing insights and analytics
- More than 500 applications that can be integrated with the platform
Every advantage has its disadvantage. The same goes for HubSpot. Our findings in a row:
- Entry is cheap, but it gets very pricey when scaling up.
- HubSpot is all-in-one and thus has “a little bit” of all the tools. This means always making concessions on certain issues. Example: Basically, it’s a CRM system and you can do email marketing with it. But so it is not an advanced email marketing tool.
- HubSpot can do a lot; as long as you stay within the confines of the solution. Do you have a customization needs? Then that’s not an option.
- A great dependency is created. Is your CRM data in Hubspot? Then transferring this data to other systems is not easy.
Cost HubSpot
Starting with the basic version of HubSpot is free. There are 4 types of subscriptions for using the different hubs for Marketing, Sales, and Service.
- Free – absolutely free
- Starter – for start-up companies or marketing teams
- Professional – for SMEs
- Enterprise – for big business
Paid aboonements start at €20 per month for Starters. For a complete overview of pricing and features, please refer to HubSpot‘s pricing page.
Does HubSpot suit you?
Want an independent opinion on whether HubSpot is right for your organization (or not)? We are happy to help with customized advice. Leave your information to the right and we will contact you.
Let’s work together
These are the different Hubs
HubSpot Marketing Hub
The Marketing Hub provides all the tools marketers need to produce successful inbound marketing campaigns. Some features include a blog, ABM tools, SEO optimization, CTA buttons, advanced email reporting, omnichannel automation, mobile optimization, A/B testing and collaboration tools. Templates for emails or Web content can be created with an easy-to-use drag-and-drop builder and chatbots that can then be launched on any type of device.
HubSpot Sales Hub
The Sales Hub is designed to provide customers with a seamless experience at every point of contact in your organization. For example, instant notification is sent to team members when potential buyers open an email or click on a link/attachment. This informs your sales team which prospects or customers to follow up with and when.
HubSpot Service Hub
The Service Hub includes customer service software that can improve the overall customer experience offered by your organization. This module
streamlines customer communications with a ticketing system, knowledge base, live chat features, one-to-one emails, VOIP tool, video hosting and automation capabilities.
HubSpot CMS Hub
The HubSpot CMS Hub allows companies and marketing agencies to expand and manage a Web site.
The HubSpot CMS Hub allows developers to add sophisticated code to Web sites, but remains simple and convenient enough to use for marketers of all skill levels. Some features help editor drag and drop, form creation, blog, website and destination pages, design manager for custom templates and style creation.
HubSpot Operations Hub
The HubSpot Operations Hub automates business processes and keeps teams aligned with a single source of customer information. Create a hassle-free customer experience with a full suite of operational tools that allow your business to grow and operate more efficiently.
