Higher in Google, you do with
CARAMBA
Google ads – Performance advertising – Email marketing – display advertising
To rank higher in Google, you need to get started with Search Engine Optimization (SEO). Getting higher in Google is not as easy as it seems, but applying the following points to your website will hopefully get you a lot further!
Higher in Google
Getting higher in Google is done with CARAMBA! To rank higher, we always talk about 3 areas of improvement on your website:
- Authority
- Technical
- Content.
By applying these 3 pillars in the right way, your website will be better found on Google. Below we explain them so you can improve your own Google findability.
1. Authority. Improve your Google findability with confidence
With authority also called domain rating, you determine the reliability of your website. You yourself, of course, know that your own website is reliable and should be easy to find on Google, but of course Google needs to know this too. Therefore, a score is given to each website to determine how reliable it is on the Internet; the Domain Rating.
Domain Rating is an important concept in the world of SEO. It is a yardstick used to measure the authority of your website on a scale of 0 to 100. It indicates how reliable and relevant your website is to users and search engines. The higher the Domain Rating, the more likely your website will rank better in search engines.
Domain Rating is influenced by several factors, including the quality and relevance of your content, the number of referring domains linking to your website and the technical aspects of your website. By working on these factors, you can improve your website’s Domain Rating and thus also increase your website’s findability and authority.
A higher Domain Rating means that your website is more trustworthy in the eyes of search engines, which can lead to a higher ranking in search results. This means more people will see your website and you can get more traffic to your website. This can ultimately lead to more conversions and higher sales for your business.
So it is important to work on improving your Domain Rating. This can be done through link building, creating high-quality and relevant content, and improving the technical aspects of your website. A higher Domain Rating can contribute to the long-term success of your online marketing strategy and can help you surpass your competitors in search results.
2. Get higher in Google with #content
To build on the above, it is important to post enough relevant content on your website. This is often done using SEO texts (texts with a focus on improving the positions of certain keywords). These SEO texts name the most important keywords several times so Google knows what kind of info the page provides. As time passes, this page will then be included in the search results for the keywords written about.
SEO content writing is an important part of search engine optimization. The key is to write content that is not only relevant to your target audience, but also to search engines. By using the right keywords and techniques, you can increase the findability of your website in search engines.
It is important to start with a thorough keyword research to determine which keywords are relevant to your target audience and what opportunities exist to rank in search engines. It is then essential to properly integrate these keywords into your content. This means incorporating keywords naturally into your text and making sure the text remains pleasant to read.
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3. Technical. The latest optimizations for optimal findability in Google
Finally, it is important that your website is well optimized and healthy on the back end.In addition to writing high-quality content and increasing the authority of your website, the technical part of SEO is just as important. This is because the technical aspects of your website play a crucial role in the findability and usability of your website. It is important to ensure that your website is optimized technically to ensure that search engines can easily crawl and index your website.
Some important technical aspects of SEO include your website’s load time, mobile-friendliness, your website’s structure and code quality. A fast load time is important because users want to find what they are looking for quickly, and search engines reward Web sites that load quickly. Mobile-friendliness is also very important, as more and more people are looking for information on their mobile devices. Therefore, it is important that your website is optimized for mobile devices.
A good website structure ensures that search engines and users can easily understand the content of your website. This means that your website should have a logical hierarchy and the navigation should be intuitive and easy to use. In addition, your website’s code must be of high quality and meet the latest standards to ensure that search engines can correctly index your website’s content.
By optimizing the technical aspects of your website, you can improve your website’s findability in search engines and enhance your visitors’ user experience. A technically healthy website will allow search engines to better index your website and rank higher in search results. In this way, the technical part of SEO can help achieve your online marketing goals and increase your online success.
Here are some concrete examples of technical optimizations you can apply to the website:
- All headings are correct and contain relevant keywords
- Sitemap is carefully laid out
- Website pagespeed is fast enough
- Alt texts have been added to images
- Meta descriptions have been added to pages
These factors play a crucial role in the final rankings of your website. By creating a complete SEO plan and addressing these 3 categories, you will soon see an improvement in your SEO performance. However, we do always say that SEO is a long-term project. That’s why we also have a 2nd option for entrepreneurs who want faster profits.
Advertising on Google
A quick method to get more website visitors in the short term is also definitely possible. This can be done using Search Engine Advertising (SEA). This is a costly method of advertising on the keywords of your choice. However, this is certainly effective because your ad will appear at the top of the page (i.e., above all SEO pages as well). So by doing so, you make your website instantly more findable on Google.
So the downside of this, as mentioned earlier, is that there are costs involved. Google Ads is a kind of marketplace where people pay per click. In turn, the cost of 1 click depends on how much supply and demand there is at the moment.
