CARAMBA!
Marketing agency Haarlem

An online marketing agency is a specialized agency that focuses on improving a brand or company’s online presence, visibility and growth. Online marketing agencies work closely with their clients to understand their goals and develop and execute appropriate digital marketing strategies and campaigns.

Online marketing is a broad profession but below are some examples of what an online marketing agency is involved in:

• Search engine optimization (SEO): Improving the organic (non-paid) visibility of a website in search engines, such as Google, through technical optimization, creating quality content and building relevant backlinks.
• Search Engine Marketing(SEA): the creation and management of paid advertising campaigns in search engines, such as Google Ads, to increase the visibility of a brand or company in relevant searches.
• Content marketing: creating and distributing valuable, relevant and engaging content, such as blog posts, articles, videos and infographics, to attract, inform and engage the target audience.
• Social media marketing: Setting up and managing social media accounts, such as Facebook, Instagram, LinkedIn and Twitter, to increase brand awareness, drive customer engagement and reach target audiences.
• Email marketing: Creating and managing email campaigns to inform existing and potential customers of offers, news and events, and to maintain and strengthen customer relationships.
• A/B testing: Continuous testing of small details to get the most out of a campaign or website. Using Growth Marketing combined with data to increase consistent success.
• Web analytics and reporting: measuring and evaluating the performance of online marketing campaigns using web analytics tools, such as Google Analytics.

A marketing agency is a company that specializes in planning, developing and implementing marketing strategies and campaigns to increase the visibility, brand awareness and growth of a brand or company. Marketing agencies work closely with their clients to understand their goals and needs and provide appropriate solutions. The main duties of a marketing agency include:

• Market research: Collecting and analyzing data on target market, competitors and market trends to understand customer needs and wants.
• Strategy development: creating a marketing plan based on the client’s objectives, taking into account available resources, target market and competition.
• Creative Services: Design and development of marketing materials, such as advertisements, logos, packaging, websites and social media content, to convey the brand or company’s message in an attractive and effective way.
• Media buying: selecting and negotiating advertising space in relevant media, such as newspapers, magazines, television, radio and online channels, to increase the visibility of the brand or company.
• Online marketing: deploying digital marketing channels, such as SEO, SEA, content marketing, social media marketing and email marketing, to improve the online presence and visibility of the brand or company.
• Analysis and reporting: measuring and evaluating the performance of marketing campaigns against predetermined KPIs (Key Performance Indicators), and adjusting the strategy if necessary to achieve better results.

The cost of a marketing agency can vary greatly depending on several factors such as the size and complexity of the project, the services you need, the experience and reputation of the agency and the length of the partnership. Here are some general pricing structures that marketing agencies may use:

• Hourly rate: Agencies may charge an hourly rate for their services, ranging from €50 to €200 or more per hour, depending on the agency’s experience and expertise. This rate is typically applied to consulting, strategy development, creative services and other projects where the number of hours worked is the main cost driver.
• Project basis: For specific projects, such as designing a website or creating a marketing campaign, agencies can offer a fixed price. This amount is based on the estimated time and resources needed to complete the project. Project costs can range from several hundred to thousands of dollars, depending on the size and complexity of the project.
• Monthly retainer: For ongoing marketing services, such as social media management, SEO, content marketing or email marketing, agencies can charge a monthly retainer fee. These amounts can range from €850 to €10,000 or more per month, depending on the scope of services and the results you want to achieve.