Bus shelters
advertising
Advertising – abri – poster – MUPI
A sticker, flyer or advertising poster. In this, advertising in bus shelters is perhaps the most famous advertising poster out there. And they are still successful. So do you think about bus shelter advertising? We’ll explain how to go about it!
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✓ What does bus shelter advertising cost?
✓ Sample calculation
✓ Help with bus shelter advertising
Advertising in bus shelters
Abri’s
Advertising is a big part of our streetscape. And especially the advertising posters. You see them on columns, walls, billboards, and bus shelters. Advertising at bus shelters is also called bus shelters. These are the sheltered waiting areas with a roof and often a seating area.
Mupis
The freestanding posters (without a “house”) are called a mupi. These can be either stand-alone or an advertisement in bus shelters. The idea of an advertising poster in a bus shelter is that it is easy to see. See for yourself how many advertising bus shelters you encounter. AND that you actually look at the advertising poster.
An advertising poster can be picked up in an instant. Whether you yourself are waiting for the bus, sitting on the bus, or a casual passerby. The success, then, is in the masses. Of course, this also means waste: not every recipient is the target audience. But thanks to its wide reach, at least you can be sure your target audience will see it too. Especially if the placement and timing are well chosen.
National networks
You can use different network options for distributing your bus shelter advertising. For example, you can choose to put out your advertising posters through the mass reach networks. Also called national networks.
This gives you the greatest dominant visibility with bus shelter advertising. Of course depending on the number of subjects, you can get a reach of around 6 million (!) here.
Retail Networks
Finally, you can bet on the retail network. Also called point-of-sale locations. This allows you to advertise within a certain radius of the store or your event. Useful to get consumers into the store through one last advertising poster.
Local networks
You can also choose to advertise only locally in cities or even on selected zip codes or specific locations around a store or event.
When you choose advertising bus shelters, this is an integral part of your campaign. Like an online ad, it is one of the means you use to reach your target audience.
Precisely because advertising in bus shelters is seen a lot, your advertising poster must look good and be recognizable. The right look and feel, message and sender. As with all your expressions.
A design, media or advertising agency usually deals with designing these types of posters.
(Psst, did you know that as a media agency, we also understand offline advertising? Contact us!).
The hanging (or serving) of your ad is done by the distributor. Directing this plus taking care of printing is done by us. One less worry!
Like online advertising, the price depends on several factors. Consider location, season, and, of course, duration. In cities, you are by default more expensive than in small villages. There is also a marked difference in period. Around the holidays, you are competing with more (specific) advertisers than during the vacation season.
Thanks to our network and experience, we can arrange really competitive rates for our clients. Send an email for quotation.
Bus shelter advertising: costing
The bus shelter advertising fee is calculated as follows:
TRADE PRICE X NUMBER X WEEKLY INDEX X VOLUME INDEX X NETWORK INDEX
- The professional price: the price per abri or mupi
- The number of courses
- The weekly index: it is determined based on popularity and crowds such as with the holidays. For example, the weekly index is at 0.75 in January and 1.25 for Christmas.
- The volume index: the larger the volume you take off, the lower it is. This index is between 1.25 and 0.9.
- The network index: the more specific, the more expensive. Thus, mass reach is 1, and target and retail networks are 1.25.
Bus shelter advertising: cost local
You can also choose to advertise only locally in cities or even on selected zip codes or specific locations. Then the calculation is as follows:
TRADE PRICE X NUMBER X WEEKLY INDEX X NETWORK INDEX
- Box price: the price per abri or mupi
- Number of courses
- Weekly Index
- Network index: by city (e.o.). This is between 1 and 2 for cities. The selectivity index (based on zip code e.g.) is 2.5.
So: Do you want your advertising in bus shelters?
Get it.
The reach of this type of advertising poster is enormous and worth considering for any type of brand. Through the various providers you can target it.
Let’s work together on your bus shelter advertising. We help you realize the idea, the development, AND the execution.
