15 steps to make your website
better findability
GOOGle – SEO – LONG FORM CONTENT – OPTIMALIZE
Are you finding it difficult to get your website high in the search engines? Don’t even know where to start?
This page gives you 15 simple tips to make sure your site is properly optimized and starts ranking as quickly as possible. These tips will help you go from a startup to millions of online visitors to your site in less than a year.
So don’t hesitate and read on!
Step 1: Write a lot of text
It is no coincidence that longer content (2000+ words) equals high rankings. Think of topics relevant to your target audience in advance and then create in-depth blog posts or landing pages that cover every aspect of that topic.
Several studies have been done on how long your content needs to be to rank. They have all shown that to get into Google’s main search results, you must have a minimum of 1100+ words on the page. In Marketing jargon, we also call these types of landing pages SEO pages. SEO stands for Search Engine Optimization and that is exactly what this page is about.
An XML sitemap lets Google see exactly what’s on your site. You can easily create one and upload it to your site using XML Sitemap Generator.
301s indicate that the content has been permanently moved and all SEO rankings must be redistributed to the new page.
If you are not receiving search traffic, check your site’s Robot.txt and look for something like this:
User-agent: *
Do not allow: /
These two scripts tell the search engines not to crawl or index a Web site. No SEO trick will work until you remove it.
Nowadays, Google evaluates the mobile version of your website for indexing and ranking. If your website is not mobile-friendly, you will have to switch to a different design. Wondering if your website is mobile friendly? Then check out Google’s “mobile-friendly test” tool.
Google is aiming for a faster and mobile-friendly Web. The speed of your website has a big impact on your rankings in Google. Use Google’s PageSpeed Insights to see how fast your site’s main pages load.
Still a low score?
There are many ways to make your Web site faster. A few examples:
- Images less than 150kb
- Fast web hosting
- Few plugins
- Other PHP version
- Use caching
- Engaging Caramba Media
Your URLs should always be static and use descriptive keywords, not just random letters or numbers.
For example: www.carambamedia.nl/website-vindbaar-maken
And not: www.carambamedia.nl/vindwebsite17-05-2022
We have concluded that 84% of the best ranking pages use .com for their domain. Don’t worry too much about using keywords in your domain name; this is not important for SEO these days.
Step 9: Do search term research
Want to know where opportunities lie to score with SEO? Then do a search term search. In this analysis, you map out which search terms also have volume and where there is little competition. At Caramba Media, we do this for every client, because data lays the foundation for your marketing of tomorrow. We use special software that maps everything.
Need help? If so, please contact us.
Step 10: Use the main domain of your website URL
Most top-ranked pages are located on a site’s main domain (carambamedia.co.uk), rather than on a subdomain (example.carambamedia.co.uk).
Want better findability on Google?
Then get in touch with Caramba Media! We have created a simple but effective form on the right. This way you can get in touch with us quickly – all you have to do is fill in the details, and press the button.
We will contact you as soon as possible!
Let’s work together
Step 11: Title tags still matter
Make sure each page of your site uses a unique and descriptive title tag to tell users and search engines what the page is about. There are several online programs to use for this.
Step 12: Use schema.org
Use schema.org to display rich snippets in search results. By adding this markup to your website, you give Google a better idea of what your website is about. This causes rich snippets to appear next to your site in search results.
Want to know more about rich snippets? Please take a moment to contact us!
Step 13: Write a blog!
Having a simple business website is fine, but regularly adding unique, relevant content to a blog gives you the best chance of ranking higher in Google.
Find out what topics your visitors and customers are interested in and write content articles about them.
Step 14: Provide authority
Besides a technically sound website and unique, relevant content, one of the most important pillars in SEO is: website authority. The only way to increase your website’s Domain Rating (authority) score is to get backlinks from more unique websites (referring domains). This is a complex story, but our team is here for you.
Step 15: Content marketing
Content marketing is the key to better search results. So start creating and sharing high-quality content through a blog, social media, and newsletters.
This approach is key to achieving and maintaining high rankings, building interaction with potential customers and ultimately for increasing sales.
Bonus Step 16: Find the right partner
Do you think this is all a lot of work to get your website to rank well, or just won’t do it? At Caramba Media, we specialize in this. And we like it, too. So don’t hesitate to contact us!
