Paulies Ginger
- SEA - SEO - social ads - email marketing
Paulies Ginger makes turmeric and ginger drinks with 100% organic ingredients. The web shop was created, the customers are satisfied and there are many opportunities in the market.
How are we going to handle this? Where should we start? How do we achieve success?
Time to collaborate with CARAMBA!
More conversions
from the
webshop
Paul, Yvonne and Eric were looking for a party to help them set up and manage their online marketing activities. After tasting Paulies Ginger, we were raving and full of energy to get started!
Standing out on social media
Increasing brand awareness is an important way to generate more sales. First, we identify the target audience and which media channels are favorites among them.
Expensive apple juice
For Paulies Ginger, we handle Facebook and Instagram campaigns. We regularly set up new campaigns so that we get the most results from the media budget they invest.
Our marketers among other things, we developed the eye-catching “Expensive Apple Juice” campaign. This campaign performed incredibly well within the target audience. Lots of interaction and lots of reach.
TikTok
TikTok has also been fully embraced at Paulies Ginger. We use the organic videos for paid advertising. By using both Facebook, Instagram and TikTok, we know how to reach all Ginger fans.
Graphic design
What is a campaign without beautiful photos and eye-catching design? This part also goes in collaboration with team Paulies. They take the photos of products/ingredients and we turn them into beautiful ads. The eye wants something, too.
Increase findability
Current customers know how to find Paulies Ginger well. Through the webshop, at the Saturday market or in one of the stores. These are mostly repeat customers because they are so enthusiastic about Paulies’ drinks.
But how do you generate new customers? By being highly findable online for the “search terms” that the target audience searches for.
We did a comprehensive data analysis, set up the SEA account (Google Ads) and rolled out the SEO work.
Within two months, we had already achieved 5 first-page listings in Google. This immediately resulted in increased website visitors and sales!
Paul, Yvonne and Eric are busy producing their delicious drinks, running the webshop, packing and shipping the orders, entering into collaborations, writing, photographing and so on. Time for marketing is almost non-existent.
CARAMBA acts as an extension of Paulies Ginger. We are part of the team. We think along, advise, provide tips and support in the design and rollout of the campaigns.
