BD Containers
SEA - SEO - Email marketing
BD Containers sells and rents shipping containers to businesses and individuals. The owners, Maarten and Barry, stepped into the shipping container market six years ago with their own concept.
Marketing is a determinant of success, but the strategy and organization must fit. “We wanted someone reliable who is committed to our business for the long term.” Because of a previous successful collaboration, they came to us.
How to choose a
marketing partner?
“Looking back, the marketing steps we took together were successful. Every two weeks, our marketer works one morning at our location. This is good for cooperation and we can spar about marketing campaigns right away.
This collaboration is more than just delivering work. You know what you have in common. In the meantime, we are regularly reflecting, “How is the growth of the organization?” “What is our budget?” “Can we pick up additional marketing campaigns?
In view of the customer
Then we started working on SEO. What are people looking for? Where is the competition missing opportunities? We identified promising search terms and used them to enrich the website with the right information at the right time in the buying process.
We came to the conclusion that everyone starts by looking for container sizes. Thanks to a new page, BD Containers is now in position 1 in Google with a rich snippet. Every potential customer will come across BD Containers from the first moment, as we have achieved 19 more such snippets, among others.
Direct impact
At the start of the partnership, we immediately started setting up channels that you know will make an impact. Therefore, we set up a result-oriented Google Ads strategy so that BD Containers could be found directly on important search terms such as ‘sea container rental’.
New website
Once more budget became available, we were able to expand and develop the marketing strategy. Add more and more layers and optimize existing campaigns to get the maximum results from the marketing budget.
Together we put up a whole new website. This website is faster, more modern and consistent with BD Containers’ identity. Once you have a website that is completely technically tight and works user-friendly, you will see that in the results. More return on your marketing budget, more customers and therefore more sales.
“BD Containers was a new player in an existing & competitive market. For me as a marketer, it is challenging to always make the best choices (within budget constraints) in terms of impact. These choices are part for the success of another organization. That’s a responsibility I certainly feel.
Looking back, it’s cool to see how BD Containers and CARAMBA have grown together. A fruitful collaboration.
Ashley
Let's create together
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