Highway Advertising shopping

outdoor – performance advertising – digital out of home – programmatic

Highway advertising is one of the most recognizable ways of advertising. The reach is huge and, thanks to innovative technology, highway advertising is becoming increasingly interesting.

Digital highway advertising

Today, more and more advertising masts are digital. We also call these digital masts DOOH advertising. DOOH advertising stands for digital out of home, this includes digital billboards.

The benefits of Digital Out Of Home:

  • Costs are often lower because multiple ads can be shown from multiple advertisers.
  • There is no charge for changing posters.
  • You can switch ads based on the time of day. Take McDonald’s, for example, they offer both breakfast and evening meals. That way McDonald’s can promote breakfast in the morning and the Big Mac menu in the evening! Brilliant right?

Digital highway advertising is also an interesting channel for your business to get noticed. After all, digital highway advertising provides more attention, more opportunity, you are more relevant and you can put the latest technologies on it!

Highway advertising rates

What does highway advertising cost? To give you an idea, we have listed the average costs. No rights can be derived from these costs as they depend on a lot of factors that change frequently. What is certain is that we can always buy your highway advertising competitively.

  • Cost for 1 week: 9,000 euros
  • Cost for 2 weeks: 15,000 euros
  • Cost per 4 weeks: 27,000 euros

These costs are an average indication for one screen along a busy highway of the Netherlands where millions of passers-by pass by. Prices can vary greatly. So get a quote for a good price estimate. 

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Roadside advertising sign

Do you have a limited budget or operate primarily in a local area? Then choose local roadside billboards (also called triangle signs, sandwich boards or A0 signs). The cost of these types of billboards within built-up areas is cheaper because the size is smaller and fewer people drive by.

For example, are you a local business selling sporting goods? Then you might consider placing billboards near sports fields or gyms.

Purchasing A0 advertising signs?

Our team we have the right experience and resources to deliver bus shelters or triangle signs at a competitive price. We support you in developing the expressions, printing and hanging the posters. All you as a business owner have to do beyond that is to make sure you have satisfied customers.