Difference between a
marketing agency
and
media agency
What does a marketing agency do? – what does a media agency do? – what is an advertising agency?
Marketing agency, media agency, advertising agency, full service agency, communications agency. An awful lot of different terms, but what exactly do these terms stand for and what are the differences between these agencies.
✓ What does a marketing agency do?
✓ What does a media agency do?
✓ What is an advertising agency?
In brief
In particular, a marketing agency looks at who the target audience is and what the objective is. They try to understand the customer (of the customer), analyze the market and analyze the players (possible competitors) in this market. A communications agency looks at what the message is to appeal to this market and provides the concept. An advertising agency ensures the realization and implementation of the chosen strategy.
CARAMBA is a full-service agency. That means we have an expert for all different facets. As a result, all communications fit together well.
A marketing agency operates in the strategic field of marketing. A marketing agency conceives and develops the marketing strategy. This process also involves a lot of creativity. So a vision of the future is being conceived and developed. The devised strategy did not just blow by. Much research preceded this. Examples of this type of research are competitive analysis and target group studies.
In addition to coming up with the strategy, a marketing agency also makes sure the strategy is worked out. An online marketing agency often also handles the execution of the plans made (running campaigns).
A media agency is an agency that primarily advises on communications, media and resources. Consider billboards (highway advertising), television commercials, bus shelters and radio advertising. A media agency has extensive knowledge of these channels and therefore knows well which platforms are best suited to different audiences.
An advertising agency is completely focused on designing a brand, corporate identity, posters, leaflets and online expressions. The strategy devised at the marketing agency is visualized here. From posters to animated videos, the story comes to life in the advertising studios.
Conclusion
CARAMBA offers its clients a full-service marketing and communications agency. What we do:
- We develop a strong strategy based on audience data and our experience.
- We develop unique communication concepts with their own message
- We handle creation, set up campaigns and optimize where necessary.
We do this for all online channels and platforms, from Google to TikTok. But with us you will also find the most competitive buying rates for TV, radio and outdoor advertising.
We are platform independent and choose the optimal mix for achieving your goals. Getting acquainted? Leave your information using the form.
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