Display
Campaigns
Performance advertising – Realtime Bidding – Google Display – Programmatic Advertising
In the digital jungle where every click counts, display advertising is an important visual component of marketing strategy. Dynamic elements such as short videos and moving images are characteristic of display ads. This form of image advertising is used on various websites and applications.
Put your brand in the spotlight with display advertising!
✓ What is Display Advertising?
✓ What do you do with data?
✓ What are the trends within this theme?
What is display advertising
Imagine your ad on hundreds of websites. From the biggest news sites to well-known websites like IEX, LINDA, Libelle and Donald Duck. Display advertising is the VIP entry point for premium ad space.
Why display advertising?
Because it works! Display advertising allows you to reach mega-specific audiences with creative, engaging ads. Whether you want the attention of avid sports fans or entrepreneurs with solar panels, with the right strategy, you will attract their attention.
Read more about how we use Big Data
Deployment of powerful tools
To get the most out of display advertising, powerful tools such as Google DV360 and Adform are indispensable. They are complex tools that offer many possibilities.
- DV360, part of Google Marketing Platform, offers advanced targeting and optimization capabilities.
- Adform is the Swiss army knife among advertising platforms. Adform lets you place your banners smarter, faster and more specifically than ever before. Thanks to external audience data, your ad is always in the right place at the right time, as if it were predestined.
The Process: Realtime Bidding
The term “Real-time bidding” (RTB) stands for the process by which display ads are bought and sold. This automatic auction process ensures that ad space is sold to the highest bidder exactly when a page loads.
The Effectiveness of Banners
Good banners are unmissable and add a valuable touchpoint. They are visually appealing and offer the opportunity for creative expression. A well-designed banner can attract attention and lead visitors to your website. Choose an interactive banner, or a homepage takeover if you really want to stand out.
Programmatic Advertising versus Google Display
We often get asked what the difference is between Programmatic Advertising vs. Google Display.
- Through programmatic, you can purchase data-driven banners on all known major websites. Nu.nl, Funda.nl, etc. These websites are all directly accessible through our tools. You also have direct choice through programmatic as to how much budget you want to deploy on a specific website and at what time of day.
- Within Google Display, you make use of residual space. That’s why it’s cheaper, It may happen that one of your banners happens to pop up on Nu.nl, but so you don’t have the opportunity to put a targeted budget on one or more websites of your choice. In addition, many premium websites are not affiliated within the Google network.
What does display advertising cost?
The cost of display advertising can vary depending on several factors such as the platforms chosen, the size of the campaign and the specific audiences you want to reach. Through the strategic use of tools such as real-time bidding and leveraging premium ad space, companies can efficiently invest in what really works.
Display Advertising Agency
A well-executed display campaign can produce significant results. With CARAMBA as your display advertising agency, we make sure every dollar counts. We focus on optimizing your budget by focusing on strategies that have the greatest impact for your brand.
Are you ready to take your digital visibility to the next level? Then contact us today and find out how we can support you with effective display advertising strategies.
