Prénatal
- Influencer marketing
Leading up to the holidays, we helped Prénatal host a live session on Instagram. We connected two influencers and put together the evening’s program together. By using a discount code, we were able to achieve a nice number of sales in addition to great reach.
In total, we reached about the same number of people with this one live session on Instagram as the previous two live sessions. Prénatal itself already has a richly built Instagram account and therefore a good reach among its target audience. By hooking the two influencers (they announced the event on their channel ahead of time), we were able to add their reach here.
Engagement growth
The best result of this live session was the tremendous growth in engagement. By this we mean the number of comments during the live session. How have they done this?
- Very good preparation!
Together with Prénatal’s social team, we wrote an extensive script. - Briefing the influencers.
The influencers were obviously well briefed by us. - Creative entry.
By adding a game element to the live session, we managed to excite viewers to participate.
Creativity is key!
The power is in creativity. Don’t do what you always do, create a surprise effect with your viewers and seek valuable collaboration.
Let's create together "
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Online findability – SEO – SEA -Social advertising
Paulies Ginger
Online findability – SEO – SEA -Social advertising
BD Containers
Online findability – SEO – SEA -Social advertising
