Moodies
- Influencer marketing - content creation
Moodies is a Dutch brand that sells sustainable menstrual underwear. Thanks to their many different models (something for everyone) and great absorbent crotch, they are unique. In addition, Moodies also has a line especially for “girls” something in which they stand out from the competition. As icing on the cake, they are helping to reduce menstrual poverty by donating panties to the Social Grocer (part of the Food Bank).
Reach, content,
sales
!
We created an influencer campaign with five influencers who fit perfectly within Moodies’ target audience. The goal of the campaign consisted of three parts: Collect new content for ads, generate reach for additional brand awareness, and recoup some of the investment. This all worked out and more.
Content
Moodies uses paid advertising in addition to influencer marketing. Because it’s important to use quality content for this, we sourced influencer content. In total, Moodies received 2 videos and 4 photos to use for organic and paid posts.
Range
In total, the influencers together reached 37,800 unique individuals; of these, 2,474 clicked through to the website. Which, with a CTR of 6.5%, is a great result. In addition to the website visits, Moodies also gained 375 new Instagram followers.
Sales
By looking closely at the target audience during selection and looking for the perfect match, Moodies made multiple sales. This is measurable thanks to the unique discount codes. With this campaign, Moodies recouped 150% of the investment.
Sales
By looking closely at the target audience during selection and looking for the perfect match, Moodies made multiple sales. This is measurable thanks to the unique discount codes. With this campaign, Moodies recouped 150% of the investment.
“Think about advanced marketing automation funnels to keep your target audience engaged. But it also includes the use of Big Data, influencer marketing, radio, outdoor, customer journey mapping and programmatic campaigns. Your marketing foundation stands like a house, and that’s a great achievement! But to get even more out of your marketing efforts, it’s time to go to the NEXT level.”
Anneke
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