Brecheisen Realtors
- SEA
- SEO
- Social Advertising
Brecheisen Makelaars is one of the ten largest brokerage firms in the Netherlands. As a leading real estate agent in Utrecht and its surroundings, they want to strengthen their position not only offline, but also online. They flew us in to strengthen the launch of their online visibility and achieve reach within the right audience.
“We want to know who is in market to sell a property. With those people, we need to get shortlisted.”
Marketing
for brokers
By now, our team has quite a bit of experience in marketing to real estate agents. With our proven growth strategy, targeted SEO efforts and a smart social media advertising funnel, we help Brecheisen Realtors achieve their digital goals and strengthen their competitive position.
#1 in Google
In launching the new website for Brecheisen Makelaars, it was crucial to maintain key search positions for the most part, especially on competitive search terms such as “Makelaar Utrecht.”
Through thorough analysis and a strategic approach, we were able to achieve this. The site remained easily findable and did not lose valuable visitors. This result was not only a relief for Brecheisen, but also a confirmation of our effective practice.
Strengthen findability
Our SEO strategy for Brecheisen Makelaars focuses on the most important search terms in their industry, such as “Real estate agent Utrecht,” “Sell house Utrecht,” “Purchase agent Utrecht” and “Real estate agent Leidsche Rijn.” By optimizing content and setting up targeted campaigns, we ensure that Brecheisen ranks high on these keywords. This increases their visibility among potential clients looking for brokerage services in this region.
Social Media Advertising Strategy
In addition to SEO, we created a thoughtful social media advertising strategy for Brecheisen Brokers. This approach ensures that we can effectively reach and convert potential clients at every point in their decision-making process.
Here we work according to the Tofu-Mofu-Bofu principle:
- Tofu (Top of the Funnel): Focused on brand awareness and attracting a wide audience.
- Mofu (Middle of the Funnel): Aimed at providing more information and building trust.
- Bofu (Bottom of the Funnel): Focused on conversion and bringing in new customers.
Successful collaboration
Support
A collaboration is more than just delivering work. We have a regular rhythm of consultation with all colleagues involved at Brecheisen. In this way, we create support for the action items and marketing becomes more widely accepted in the organization.
Focus
In addition, we maintain focus. We don’t walk seven locks at once. Every six months we have a number of focal points and when we get the results, we add a layer to the marketing strategy. In this way, we expand the marketing strategy step by step and get the maximum results from the marketing budget.
“The team at Brecheisen Brokers is very nice to work with. Remco Bolwerk (Just The Bare Bones) has been working with Brecheisen for a long time. Through-via Remco came to us and got us involved for the marketing piece.
It’s cool to see how we manage to achieve such great results in such a competitive market. It really is a fruitful collaboration.”
Ashley
