North Holland Archives

Social advertising

Residents in North Holland had the opportunity to immortalize their images in the collection of the North Holland Archives (NHA).

The 5 best entries were included in the collection of the archive and exhibited in the Janskerk in Haarlem. Together with the NHA, we turned this public campaign into an effective marketing campaign.

The result
of the campaign

new entries

0 +

Smart use of Social Media

The action needed a push to achieve the desired result. Therefore, we sat down with the North Holland Archives to create a appropriate campaign structure create.

The main goal: to bring in submissions through social media.

First, we set up a target audience and built the campaign structure. During the campaign, we ran several A/B tests. By continuously optimizing the campaigns based on data, we achieved maximum reach within budget.

Awareness of the action

The campaign was well received by the target audience.

We reached much of North Holland.
We saw many nice comments and shares passing under the ads. Which, of course, in advertisements is pretty special!
And most importantly, the amount of entries was significantly higher compared to previous similar actions by the NHA.

“No matter how fun an action is, it always needs publicity to activate people. As a marketing partner, we can support our clients well in this regard.

By combining our knowledge of marketing with the North Holland Archives’ knowledge of their target audience, we get the best out of each other.”

Jeremey