Online
lead generation
How does online lead generation work?
Within the field of marketing, we use various lead generation strategies, such as:
- Blogging
- Email marketing
- Social media marketing
- Networking
- Discount coupons
- Webinars
- Website landing pages
How can you generate leads?
Generating leads through any channel requires content hosting on your website at the highest level. This content can then be marketed through various channels to generate potential leads. The only exception is when your marketing platform itself can be used for conversions, as in the case of e-commerce companies that sell directly on Facebook or Instagram, for example.
Once a lead is obtained, it is sent for processing so that it can be verified as eligible for direct contact with sales or if they need pre-sales verification. Marketing teams should ideally have their own lead qualifications to shorten the verification process. These are basically additional actions that serve as filters to verify purchase intent.
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These actions typically include downloading an item, which is easily organized: a destination page, a document or a call-to-action button. Other methods for online lead qualification may include visiting a page on the site, which requires tracking cookies/login/site pixels, which is more technology intensive.
Other popular methods are online events – essentially requiring the audience to show up for free at a webinar or workshop. In other words, depending on which channel you use for online lead generation, the final conversion action can be a good indicator of lead qualification.
At CARAMBA, we have a very experienced team when it comes to lead qualifications and are therefore happy to help you with this.
Key benefits of investing in online lead generation
Online lead generation is both more effective and less expensive than traditional marketing channels. Especially for B2B companies, which before the advent of digital marketing had to rely largely on magazine ads and word-of-mouth to grow their business, or if the company was very large, they could afford a TV or newspaper ad.
With the rise of digital media, this has changed rapidly. Today, B2B companies see a trackable, predictable and continuous source of leads from online lead generation programs.
Let’s work together
What are the benefits of lead generation
Online lead generation is a crucial part of today’s digital marketing strategies. Harnessing the power of the Internet to identify and attract potential customers is essential for businesses looking to expand their reach and boost sales. This approach uses various techniques and tools to reach the right audience and communicate effectively, increasing the likelihood of conversion and customer loyalty. Whether it’s creating engaging content, applying advanced analytics, or deploying targeted social media campaigns, online lead generation offers a versatile and cost-effective solution for companies looking to strengthen their market position and achieve growth.
- Improved conversion rates
- Improved ROI
- Can be outsourced
- Higher customer satisfaction when matching your product with a potential customer
Want to talk further about the possibilities around achieving online leads? Our team is ready for you!
