Marketing ABC: The Top Terms Every Marketer Should Know

Know what you are reading

For any organization, foundation, or government body, marketing is obviously essential. That’s why we thought it would be helpful to list the most common and important marketing terms in an organized way.

Simply, Dutch style.

Use this page primarily for reference! Then when you run into a marketer in the wild, at least you have a translation of key marketing terms!

If you do need a little more help, click here.

HERE WE GO!

1. Marketing mix (4Ps).: Product, Price, Place, Promotion. These are the four main elements that make up the average marketing strategy.
2. Segmentation, Targeting and Positioning (SDP).: The process of identifying specific market segments, choosing which segments to target and how to position the product or service in the market.
3. Customer Journey: The path a customer takes from initial contact with a brand to final purchase. This includes terms such as ToFu, MoFu and BoFu.
4. Content Marketing: Creating and sharing valuable content to attract and retain a target audience.
5. SEO (Search Engine Optimization).: Optimizing online content to be more visible in search engines such as Google and Bing.
6. SEA (Search Engine Advertising).: Paid advertisements in search engines to generate direct traffic to a website.
7. Social media marketing: The use of social media platforms to promote products and services.
8. E-mail marketing: The use of e-mail to communicate directly with customers and inform them of offers, news, and other relevant information.
9. KPIs (Key Performance Indicators).: Measurable values that indicate how effective a company is in achieving its key business objectives.
10. ROI (Return on Investment).: A measure of the profitability of an investment. It represents the ratio of net profit to the cost of the investment.
11. Branding: The process of creating a unique name, image and message for a product or service in the mind of the consumer.
12. USP (Unique Selling Proposition).: What distinguishes a product or service from its competitors.
13. Affiliate marketing: A form of marketing in which companies reward their partners (affiliates) for each customer they attract through their marketing efforts.
14. Inbound marketing: A strategy that attracts customers through content marketing, social media, SEO and branding, rather than actively targeting them through traditional advertising methods.
15. Outbound marketing: Traditional form of marketing in which companies send their message to a target audience, such as through TV ads, direct mail or telemarketing.
16. CPC (Cost Per Click).: The price you pay for each click in a pay-per-click (PPC) marketing campaign.
17. CPM (Cost Per Mille).: The price of 1,000 ad impressions on one web page or expression.
18. CRM (Customer Relationship Management).: Systems and strategies that companies use to manage and analyze their interactions with current and potential customers.
19. Lead generation: The process of attracting and converting suspects and prospects into someone who has expressed interest in a company’s product or service.
20. Conversion rate: The percentage of visitors to a Web site who perform a desired action, such as filling out a form, signing up for the newsletter, or making a purchase.
21. Remarketing/Retargeting.: Online advertising strategies that target users who have previously interacted with your website or online ads.
22. Native advertising: Ads that match the look, feel and function of the medium in which they appear.
23. B2B (Business-to-Business).: Companies that sell products or services to other companies.
24. B2C (Business-to-Consumer).: Companies that sell products or services to individual consumers.
25. SWOT Analysis: A strategic planning tool that evaluates the Strengths, Weaknesses, Opportunities and Threats of a company.
26. Viral marketing: A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially through social media and e-mail. It’s viral when it goes viral very quickly.
27. Landing page: A specific Web page designed for a particular purpose, such as collecting contact information or selling a product. You usually end up on this after clicking a unique link.
28. Programmatic advertising: The automated process of buying and selling ad space in real time.
29. Omnichannel marketing: An approach that provides a seamless customer experience regardless of channel or device.
30. CAC (Customer Acquisition Cost).: The total cost to acquire a new customer through marketing and sales efforts.
31. CLOI (Customer Lifetime Revenue / Income): The total revenue of 1 customer, over his lifetime as a customer.