What is
data driven marketing
Google ads – Performance advertising – Email marketing – display advertising
Data, it makes our hearts beat faster! We enrich your campaigns with external data, analyze data for better results and create look-a-likes of your paying customers. Do you want to be at the forefront of data and technology? Then read on.
What is data-driven marketing
Data-driven marketing, or in Dutch “data-driven marketing,” involves looking only at data.
By collecting data, we can add or exclude specific audiences from your campaigns. Read more about this in our blog about Big Data.
As a marketing agency, we are at the forefront of opportunities around data and technology.
Basically, within online marketing, you can get started anywhere with data-driven marketing. Whether you bet on SEO/search engine optimization, search engine advertising or use only content marketing. Data is most often used here for:
- Email Marketing
- Search engine marketing & remarketing
- Social media marketing
- Conversion optimization (CRO)
- Display campaigns
We can add additional data segments to your Google, Facebook and Display campaigns. This additional layer of data allows you to identify your target audience in a much more targeted way. This goes véll deeper than the standard audience segments of e.g. Facebook. Consider additional data around income, education level & luxury lifestyle.
Through our in-house technology, we have the ability to do a CRM upload of your paying customers. Based on that data, our system can find look-a-likes of your target audience on Instagram, Facebook, Nu.nl etc. Additional advantage: we can exclude existing customers from the campaigns. As a result, you get more return on your budget.
We work publisher independently. That means we will never push you on a domain (telegraph, marieclaire) if that is not where your target audience is. We have no mandatory purchasing agreements. So we don’t have to meet any tiers or tiers and can therefore buy independently. So we focus our campaigns purely on the best performing networks and sharpest buying deals.
We work with a long-built whitelist in which we target only premium domains. This gives you control over which domains your ads are served.
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Data is measurement and measuring is knowing. To shape data-driven marketing, you need to know where your customers are.
It is important that your brand is present at the search moments. To do this, for example, you can map the customer journey. Based on this valuable information, you as an online marketer and entrepreneur can make much better choices for
- Targeting
- Target group choice
- Channels
- Shopping
- The growth of your business and what direction you are taking.
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Data is measurement and measuring is knowing. To shape data-driven marketing, you need to know where your customers are.
It is important that your brand is present at the search moments. To do this, for example, you can map the customer journey. Based on this valuable information, you can make much better choices as an online marketer and entrepreneur.
Why your business should deploy data-driven marketing
Data is measurement and measuring is knowing. To shape data-driven marketing, you need to know where your customers are.
It is important that your brand is present at the search moments. To do this, for example, you can map the customer journey. Based on this valuable information, you as an online marketer and entrepreneur can make much better choices for
- Targeting
- Target group choice
- Channels
- Shopping
- The growth of your business and what direction you are taking.
Let’s work together
Speech is becoming increasingly important within data-driven marketing
The development of artificial intelligence and speech technology continues to advance. Devices are increasingly capable of understanding what you really say and actually mean.
As it becomes more and more widely used, the rate of improvement increases exponentially, potentially putting voice into a huge gear. It’s not for nothing that voice is at the top of the agenda at companies like Google, Amazon and Apple.
The current numbers are already quite impressive:
- The Google Assistant now has more than 500 million(!) users around the world.
- The Google Assistant is currently already built into more than 1 billion devices.
According to the US National Center for Voice and Speech, people speak an average of 150 words per minute and type an average of about 40 per minute. - On average, then, voice search searches are a lot longer.
- Google Assistant is already currently available in 30 languages, in more than 90 countries around the world.
- Messages are proving very popular with voice purchases.
- More than 20% of all voice purchases now consist of groceries.
- Voice is especially popular among teenagers. They simply grow up with it. More than 55% (!) of teens use voice search daily.
- 11.5% of smart speaker owners use it at least once a month to perform a transaction as well.
- A lot of open-ended questions (how, what and where) are being asked via voice so far.
Want to discuss further the opportunities around data-driven marketing? Our team is ready for you!
