Online
advertise
Google ads – Performance advertising – Meta – LinkedIn
Online advertising has become an integral part of every company’s marketing mix. But the days of “just turning on” a Facebook or Google campaign are over.
Why? So does your competitor. Want to be at the forefront of your online strategy? Then you have to work on findability, owned media, lead generation, marketing automation, and even sourcing external data.
Want to know more? Then read on!
Why advertise online?
The number of purchases made online is increasing every year, as is spending. The consumer or business buyer can be found online, which is why you want to get started with online advertising. You have direct contact with your target audience and you quickly learn what works, or doesn’t work, to reach them.
The benefits of online advertising:
- You advertise very specifically to your target audience. Consider region, age, interests and keywords. So no waste of money.
- The results of online ads are measurable. Which message works well? Which channel delivers the most?
- You can adjust the campaign live.
- In addition, you can decide how much money you want to spend on “running” online ads.
In practice
The campaigns have been set up and are online. Now what? Then the real specialist work begins. We always adjust the online ads for maximum results.
We remain in constant dialogue with you about the goals set, results delivered and strategy. We are performance driven and will proactively look for new opportunities to maximize your results.
The help of a marketing agency ensures faster results and less waste of the advertising budget. As a marketing agency, we have knowledge of the platforms, we know the tips and tricks and the winning tactics. Each objective has a different use of channels.
We have briefly listed them for you below!
More brand awareness creates more customers. To create brand awareness, it is important that your target audience regularly comes into contact with your company name, corporate identity and message. This will keep you top of mind!
Think digital Outdoor Campaigns, Display Advertising, Social Media Advertising and Influencer Marketing.
You want customers to make multiple repeat purchases. We will deploy channels that encourage cross- and upsell of products and services. Think Instagram, Display and smart marketing automation funnels. We are also very good at developing quality lead tunnels.
Being easily findable is one of the most important marketing goals of any business owner.
Our marketers will work for you on website optimization, content creation, advertising on Google and Bing and industry-specific platforms.
The goal of lead generation is to gather new leads using clever campaigns that capture the interest of your target audience.
We are experts in marketing automation and remarketing. We are also very experienced in sales. We know better than anyone else that the marketing process must flow effortlessly into the sales process.
We don't believe in 'one size fits all'
Every business is unique, every customer is unique, and annual plans are outdated within and month. So we do not believe in fixed packages or marketing subscriptions.
With us, you will have a dedicated marketing team at your disposal. We think proactively, coordinate the execution of all marketing actions, and ensure an up-to-date strategy.
This will keep you ahead of the competition.
Let’s work together
Online advertising rates
What does online advertising cost? It depends on many different factors:
- One platform is more expensive than another. LinkedIn is more expensive than Facebook, TikTok is cheaper than Google, and so on.
- The cost of online advertising also depends on the period of the year. The last quarter (holidays) is often more expensive because everyone wants to advertise then.
- It also depends on your industry. For example, there are lots of solar panel providers. More competition means higher advertising costs.
- Available advertising space is auctioned off through marketplaces. The highest bidder then eventually walks away with the advertising space.
- It also depends on the region. Advertising locally is cheaper than advertising nationwide.
- And also consider the quality score. You pay higher click prices if the quality score of your ads is low.
- Are you going to purchase additional data? This improves the results of your campaigns, but also increases costs.
- And so there are many other factors….
Our advice: You can make online advertising as cheap or expensive as you want, but choose focus. Do you really want to make an impact? Especially contact us for more information.
