What is
Influencer Marketing
If you scroll through Instagram, you’ll regularly see promotions and partnerships popping up. At first you saw this mostly with “big” influencers with more than 50,000 followers. But soon micro-influencers were also discovered. How does influencer marketing work and is it for you too? We are happy to tell you all about it.
What is influencer marketing?
Let’s start with what exactly influencer marketing is. As briefly described above, it involves an influencer promoting products or services on a social media channel. This could be a paid influencer collaboration, or a barter deal. Influencers can be subdivided based on the number of followers:
– Up to 5,000 followers are nano-influencers
– Between 5,000 and 10,000 are micro-influencers
– Between 10,000 to 50,000 followers are macro-influencers
– Over 100,000 followers are mega-influencers
Note: As an advertiser, do not be seduced by an influencer’s (large) number of followers. More interesting is to look at reach and interaction.
Reach your target audience on social media
Influencer marketing is about reaching a specific audience on social media. Instagram and Youtube in particular are the channels where influencer marketing has taken hold. For business owners, it is of course interesting to investigate whether they can use an influencer to promote their product or service to their target audience. Usually, influencers have a particular theme they like to talk about. Think family life are, food, health, beauty, tech, games or fashion.
Influencers marketing trends
- Livestream shopping
- Content creation for businesses and brands
- Measurability of influencer marketing campaigns
- Authenticity of collaboration
One of the newest trends in influencer marketing is livestream shopping. Think of it as a product video, not created by the brand or entrepreneur themselves, but live in a stream on Instagram, Facebook or YouTube. The influencer can show the product and possibly test it live. This gives followers an honest look at the product, they can ask questions AND they can purchase the product directly.
As an entrepreneur, you may be used to creating your own content. Whether you create a post or video yourself or one of your team members does. Content creation is often done in-house. But have you ever thought about having influencers create your content? In turn, you can use this content for organic reach on social media or as advertising in your digital marketing strategy.
Media budgets for influencer marketing are increasing. That also means the measurability of influencer campaigns deserved more attention. We as marketers and you as business owners ultimately want to know what the campaign is delivering. This can be done by using discount codes, links with utm codes and numbers from the influencers themselves.
Authenticity is one of the most important pillars today when working with influencers. Make sure the match between your brand or service and the influencer is right. This is important for the credibility of your influencer campaign. Is the cooperation not quite right? Then the influencer’s followers poke right through this. A waste of all the effort and budget.
Why influencer marketing
As an entrepreneur, why would you set up an influencer marketing campaign in addition to all the other campaigns on Google and Social Media? The answer is simple: for reaching your target audience. An influencer, the name says it all, influences his or her followers with real stories and experiences. You get very close to your target audience and if you ensure a sincere approach (authenticity) and the perfect match between you and the influencer, then influencer marketing creates extra brand awareness, reach and sales.
So, do you want an influencer marketing campaign?
Let’s get started together on mapping out the right influencer marketing strategy. We help you choose the right KPIs, the creative approach, match influencers and measure campaign results.
Let’s work together
