Google Ads
outsource
Suppose you launch a website and then it remains deafeningly quiet. No visitors, no sales, nada. To change that, you set your sights on Google Ads. Good plan, because advertising through Google ensures that your website is found by potential customers. But at the same time, Google Ads is one of the most complex systems Google offers.
Want to learn more about Google Ads and exactly how it works? Be sure to read on!
Why advertise on Google?
Thanks to Google Ads, you are instantly findable on search terms that are important to you. You can set your own daily budget and you only pay for the clicks on your ad… Views but no clicks? So then you also have no cost, but online visibility.
Setting up the campaign structure, determining search terms and bids requires a lot of knowledge & experience. We regularly receive loss-making accounts under management. We are Google Partner. This means we are accredited by Google. We have the “black belt” in Google Ads.
The result? Quality visits to your website and profitable campaigns.
How do you create a successful Google Ads campaign?
Crucial to a successful Google Ads campaign is making good and thoughtful choices on which keywords to target. Relevance is the key to success here. Every campaign is unique and totally dependent on your website and target audience. It’s kind of a mix of statistics, language, people skills and tech. Basically, setting up Google Ads consists of the following steps:
- Determine type of campaign; Search, Shopping, Display, YouTube, Local, Discovery.
- Landing pages on your website that are related to the search terms
- A complete list of relevant search terms and exclusion keywords
- Search terms assigned to specific ad groups
- Relevant target groups researched, developed and added
- Regional Targeting
- Catchy ad copy with min. 3 ad variations per ad group
- Responsive ads
- Relevant extensions per ad group or campaign
- Setting up conversion measurement
- Choosing the right bidding strategy
Finally, the right campaign settings with respect to budget, display and targeting are also very important. Once your campaigns are live, it’s important to analyze the data and results and optimize where necessary.
What are Google Display ads?
With Google Display ads, you can reach your target audience when they visit their favorite websites, watch a video on YouTube or use a particular app. Display ads are also great for reaching visitors to your website again (remarketing). Advertising through the Google Display network is primarily used for:
- Finding new customers
- Increase brand awareness
- Addressing existing customers
- Generating conversions through automation and remarketing
- Making customers special offers
How do Google Shopping Ads work?
Google Shopping ads are designed specifically for sellers of physical products. It is used to:
- Promote online and in-store inventory
- Get more traffic to your website or physical store
Briefly: To advertise with Google Shopping, you must first upload your products into Google’s Merchant Center. You do this within a so-called “feed. Google creates ads from this on the Web so potential customers can see what you have to offer.
The difference between Shopping ads and normal Google Ads is that they have a different layout. In fact, they also show a picture of the product along with a title, price, store name, et cetera. This form of Google advertising is especially interesting for e-commerce companies.
Let’s work together
Outsource your SEA marketing
Do you want to outsource your Google Ads (also known as SEA)? We specialize in Google Ads and have all the necessary certifications under our belt! In addition, we are confident that – with our years of experience and expertise and knowledge – we can ensure that your Google Ads campaigns are successful.
As experts in advertising through Google, we know exactly how to set up your campaigns for the best results. We develop catchy ads and know exactly how to grab the attention of your target audience!
Want to talk further about options around outsourcing Google Ads? Our team is ready for you!
